Founded in December 2020, Chongqing Heqing Law Firm is located in the first national development and opening up area in the inland of China-Chongqing Liangjiang New District. At the beginning of its establishment, Chongqing Heqing Law Firm cherished the idea of ​​"based on Chongqing and serve the world." "Ambitious goals. Chongqing Heqing Law Firm and Chongqing Heqing Industrial Group Co., Ltd. signed a "Strategic Cooperation Agreement" to provide a full range of legal services for enterprises settled on the Shanghai Cooperation Organization's national multi-functional economic and trade platform.

　　One, Chongqing Heqing Law Firm Development Concept

　　Chongqing Heqing Law Firm has always adhered to the "development concept of maximizing the realization of the legitimate interests of the parties with honest, high-quality and efficient legal services." Maximizing the legitimate interests of the parties is the starting point and end point of Heqing Law Firm’s lawyers’ work. Lawyers’ work must be carried out based on this core value, fully mobilizing their own initiative and creativity to help clients solve problems and realize client value and commission value. Unite.

　　2. Development strategy of Chongqing Heqing Law Firm

　　Chongqing Heqing Law Firm focuses on the core goal of "maximizing the realization of the legitimate interests of the parties with honest, high-quality, and efficient legal services", and always adheres to the talent strategy, hardware strategy, and market strategy.

　　(1) Talent Strategy

　　The essence of the business of a law firm is to provide legal services. Excellent talents are the basis for providing quality services. The talent strategy is at the core of the three strategies. The talents of Chongqing Heqing Law Firm are roughly divided into three categories: business elites, think tanks, and management services. Business elites are the first echelon facing and operating customers. The main focus of business elites is to provide high-quality and efficient legal services. Think tank talents are to provide ultimate solutions and practical training for elite talents. Management service talents are to provide strong logistical support for elite talents. The three types of talents must work together, do their best, and cooperate with each other to contribute to the establishment of a good reputation for the law firm.

　　The implementation of the talent strategy must adhere to a unified thinking. Thought is the precursor of behavior, and behavior is the result of thought. As an organic organization, Chongqing Heqing Law Firm is a prerequisite for the smooth operation of the law firm. The unified thinking lies in the following points that must be reached a consensus: 1. Actively accept political education. Sociality is the essential attribute of people. Lawyers’ work is social work and is closely related to politics. Learning and understanding the political ideas and policies of the ruling party are related to the healthy development of the lawyer industry, the rise and fall of the firm, and the personal career. Avoid yourself Towards liberalism and extreme individualism. 2. Actively accept industry management. Industry management norms are a set of code of conduct system summarized according to the characteristics of lawyers' work. Compliance practice is the magic weapon for the evergreen career of lawyers and the talisman for individual lawyers' professional career. Learning, understanding, understanding, and practicing industry management norms can not only effectively prevent practice risks, but are also the qualities that must be possessed to advance to the depth of the industry. 3. Take the initiative to receive professional training. Professional expertise is the foundation for lawyers to settle down and build their lives, in-depth study, practice, and form their own systems and characteristics in one or certain fields, establish industry influence, and make themselves synonymous with expertise and a walking billboard.

　　The implementation of the talent strategy must properly deal with the introduction of professional talents. Professionals often handle a large number of cases in one or certain fields, have accumulated a complete set of case-handling experience, and established good rules for dealing with people. The introduction of a large number of such talents with the same values ​​is the key to the firm's rapid development and growth.

　　The implementation of the talent strategy must deal with the issue of talent cultivation. Young lawyers are an important human resource, but due to the lack of case sources and practice experience, in the face of fierce industry competition, the careers of young lawyers often die. Solving the survival problem of young lawyers so that they can learn, grow, and develop with peace of mind and systematically is an important path for the talent pool of law firms.

　　The implementation of the talent strategy must deal with the problem of retaining talent. Material pursuit and spiritual pursuit are the internal driving force of human development. As a social profession, lawyers not only pursue material interests, but spiritual interests are also an important part. On the premise of rationally determining the distribution of material benefits, it is also necessary to provide lawyers with a relaxed, happy, tense, and lively working atmosphere. Practicing for love, professional for practicing, and respect for professional.

　　(2) Hardware Strategy

　　The hardware construction of the office is often reflected in office buildings and modern office facilities. The lawyer industry is a relatively high-level industry in the service industry, and it is an industry that provides intellectual labor to the society. The first-class office hardware (high-end activity room, library, reading room, archive management room, client reception room, meeting room, etc.) not only builds a good platform for the survival and development of lawyers, but also competes for strength between firms. For the establishment of a good brand, hardware is one of the important carriers, and first-class hardware is an important part of a good brand.

　　(3) Market Strategy

　　Firms cannot survive without business as the foundation, and lawyers cannot survive and develop. Establish a business development system to organically combine lawyers with different personalities and different abilities. Only by making the best use of their talents can they develop the market and occupy the market. , Consolidate the market.

　　Chongqing Heqing Law Firm has always carried forward the entrepreneurial spirit of not being afraid of hardship, tiredness, and trouble, always carrying forward the craftsman spirit of excellence, and always carrying forward the spirit of cooperation of benefit sharing. To build Chongqing Heqing Law Firm into a unique law firm, its independent characteristics are reflected in the following aspects: 1. Form a set of scientific decision-making mechanisms in line with the development of the law industry; 2. Have a relatively stable and efficient Lawyers team and logistics team (marketing team and security team); 3. Establish a set of flexible case management mechanism (standardized business process, personalized business people to use their talents); 4. Form a complete set of lawyer training system; 5. Have one An intelligent office building with its own independent property rights.

　　to sum up:

　　Honesty, high-quality and efficient service concept-to customers

　　Professional, dedicated and respectful practice philosophy-to oneself