Company Dynamics
Electronic cigarette: tuyere or crater
- Categories:Industry Information
- Author:
- Origin:Beijing Commercial Daily
- Time of issue:2019-03-18 12:58
- Views:
(Summary description)After the CCTV "3·15" party exposed the content that "e-cigarettes also release harmful substances", e-commerce platforms such as Taobao, JD.com, and Suning removed e-cigarette products one after another that night. However, on March 17, a reporter from Beijing Commercial Daily logged on JD.com, Taobao, etc., and entered "e-cigarette" to search for a large number of related products. With the increasing number of smokers, the capital market is optimistic about the e-cigarette industry. However, industry insiders believe that at present, my country's definition of e-cigarettes is relatively vague, and the control of e-cigarettes is not standardized enough. As the subsequent industry tends to be standardized, the capital market's pursuit of e-cigarette companies may be in vain.
Electronic cigarette: tuyere or crater
(Summary description)After the CCTV "3·15" party exposed the content that "e-cigarettes also release harmful substances", e-commerce platforms such as Taobao, JD.com, and Suning removed e-cigarette products one after another that night. However, on March 17, a reporter from Beijing Commercial Daily logged on JD.com, Taobao, etc., and entered "e-cigarette" to search for a large number of related products. With the increasing number of smokers, the capital market is optimistic about the e-cigarette industry. However, industry insiders believe that at present, my country's definition of e-cigarettes is relatively vague, and the control of e-cigarettes is not standardized enough. As the subsequent industry tends to be standardized, the capital market's pursuit of e-cigarette companies may be in vain.
- Categories:Industry Information
- Author:
- Origin:Beijing Commercial Daily
- Time of issue:2019-03-18 12:58
- Views:
Information
After the CCTV "3·15" party exposed the content that "e-cigarettes also release harmful substances", e-commerce platforms such as Taobao, JD.com, and Suning removed e-cigarette products one after another that night. However, on March 17, a reporter from Beijing Commercial Daily logged on JD.com, Taobao, etc., and entered "e-cigarette" to search for a large number of related products. With the increasing number of smokers, the capital market is optimistic about the e-cigarette industry. However, industry insiders believe that at present, my country's definition of e-cigarettes is relatively vague, and the control of e-cigarettes is not standardized enough. As the subsequent industry tends to be standardized, the capital market's pursuit of e-cigarette companies may be in vain.
E-cigarettes are on the shelves again
Less than two days after was named, the e-cigarette "resurrected". On March 17, a reporter from Beijing Commercial Daily logged on to e-commerce platforms such as JD.com and Taobao, and entered "e-cigarette" to search for related products. However, after the "3·15" party was exposed, the aforementioned platforms blocked relevant product information.
This has triggered consumer speculation. A netizen named "Xhisxh" said that as long as e-cigarettes follow the existing indoor smoking ban, there is no problem. And more netizens said that cigarettes are more harmful than e-cigarettes, and banning e-cigarettes without banning cigarettes really means "a little insignificant".
As an emerging product, e-cigarettes are generally regarded as an electronic product imitating cigarettes in our country. At present, there are mainly two types of IQOS and e-liquid on the market. Among them, the e-cigarettes exposed by "3·15" are mainly e-liquid, which turns nicotine into vapor through means such as atomization, and then allows users to smoke.
At present, after years of development, electronic cigarettes have launched the third generation of products. Compared to before, the third-generation e-cigarette uses disposable atomizer cartridges. Although the current styles and brands of e-cigarettes are different, they are basically composed of a pipe containing nicotine solution, an evaporation device and a battery.
The "March 15" party exposed the hazards of e-cigarettes, mainly because when people use e-cigarettes, in addition to nicotine, they will also inhale other undiscovered toxic compounds into the body, and will also release inhalable liquid fine particles into the room. And ultrafine particulate matter, nicotine and carcinogens, so that "second-hand smokers" who are close to e-cigarettes are also affected.
Influx of capital
Behind the barbaric growth of the electronic cigarette industry is my country’s huge tobacco consumer market. Statistics show that China is the world's largest tobacco consumer and producer. In 2017, China's cigarette sales were 1.4 trillion yuan, about 204 billion U.S. dollars, and the China National Tobacco Corporation sold more than 2.5 trillion cigarettes in China each year.
For a long time, e-cigarettes have been hyped up for selling without tar, suspended particulates and other harmful ingredients. Some e-cigarette advertisements even indicate that they have "clearing the lungs" and "quit smoking" and are favored by consumers. Today, China has become a global e-cigarette production base, producing more than 90% of the world's e-cigarettes, with about 1 million practitioners, and an estimated export value of 26 billion yuan in 2018. The domestic e-cigarette market consumption scale is about 4 billion yuan, 2.3 billion yuan online and 1.7 billion offline.
At the same time, capital began to pour into the industry. Public information shows that as of 2018, there have been nearly 10 domestic financing e-cigarette brands. Among them, there are 3 public angel round financings and 4 A round financings. According to the data, Relx, an e-cigarette brand, has completed the first round of 38 million yuan financing, led by Source Code Capital and followed by IDG Capital. VPO also recently announced the completion of 10 million yuan in Pre-A financing. Its core team members are from Alibaba, JD.com, YOHO!, Gome, etc.
In January this year, at the chat treasure press conference, Luo Yonghao also carried out a live broadcast for the FLOW e-cigarette founded by Hammer 001 employee Zhu Xiaomu, and exposed photos of Luo Yonghao visiting an e-cigarette factory in Shenzhen, revealing him Optimistic about the prospects of the e-cigarette market.
It is not only the domestic e-cigarette market that grows brutally, but e-cigarettes are also very popular abroad. The current valuation of e-cigarette company Juul has reached US$38 billion, making it one of the most valuable start-up companies in the United States. At the end of 2018, Altria, the parent company of Marlboro and one of the world's largest tobacco groups, announced the acquisition of a 35% stake in Juul e-cigarettes for US$12.8 billion.
Regarding whether the "3·15" exposure will affect the development of the enterprise, Yiwei Lithium Energy Group publicly stated that CCTV's criticism of bad conditions will help curb the disorderly development of the industry. For companies that master core technologies and whose products meet the requirements of international and domestic regulations, it will have a positive effect in the long run, which is conducive to the healthy development of the company. It is understood that Yiwei Lithium Energy Group mainly produces batteries for electronic atomizers of large international tobacco companies.
Industry urgently needs to be regulated
Although capital is constantly pouring in, the e-cigarette market is still in a vacuum due to the fact that relevant laws and regulations have not yet been promulgated. A large number of domestic stores sell e-cigarettes under the banner of purchasing agents or electronic products, which has given birth to a gray industrial chain. At the same time, many public places have not yet clearly stipulated whether e-cigarettes can be used, and safety accidents have been frequently caused.
Zhang Rundong, a lawyer from Shanghai Hengfu Law Firm, pointed out in an interview with a reporter from Beijing Business Daily that the normal production, sales and purchase of e-cigarettes are not illegal, as e-cigarette products have become emerging in recent years, provided that relevant documents have been approved by industry and commerce. There are no specific laws and regulations for emerging industries in my country. Before the promulgation of special laws and regulations, my country is currently mainly controlled by the Market Supervision Administration and the Tobacco Monopoly Bureau.
Looking at the international market, there are also great differences in attitudes and policies towards e-cigarettes in various countries. In the United States, e-cigarettes are regulated in accordance with tobacco products; in March this year, it was reported that US President Trump proposed to levy user fees on e-cigarette products in order to further restrict youth smoking, which is expected to bring up to 100 million US dollars in revenue each year. . In Japan, e-cigarettes are subject to drug regulation; in other countries, e-cigarettes are regarded as a consumer product.
In our country, electronic cigarettes are currently sold as an electronic product. A reporter from Beijing Commercial Daily logged on to the official website of the National Standardization Management Committee and found that the current national standard for electronic cigarettes has entered the review stage. According to the standard formulation cycle, it will be approved by the National Standards Committee within 24 months and 12 months. At that time, the production and circulation of electronic cigarettes in China will be based on National standards require implementation.
Among them, the National Standards Program "Electronic Cigarettes" and "Gas Chromatography Method for the Determination of Nicotine, Propylene Glycol and Glycerol in Electronic Cigarette Liquids" are reported and implemented centrally by TC144 (National Tobacco Standardization Technical Committee), and the competent authority is the State Tobacco Monopoly Administration. It is worth noting that "e-cigarette" is a national mandatory standard plan. The so-called mandatory standard is a standard that is implemented within a certain range through mandatory means such as laws and administrative regulations. It has legal attributes, which means that companies must strictly carried out.
According to Qiu Baochang, a member of the Expert Committee of the China Consumers Association, as a substitute for cigarettes, e-cigarettes have a certain impact on people's health. The market needs the Standing Committee of the National People's Congress or the State Council to issue corresponding regulations to regulate.
Beijing Commercial Daily reporter Qian Yu Bai Yang
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