According to People's Daily Online, Beijing, March 19, recent news that Carrefour and other large supermarkets have taken off the shelves of "Guangzhou Baiyi Starbucks Coffee" and "Investigation by Food and Drug Regulatory Authorities" have attracted attention from all walks of life. When a reporter from People.com.cn interviewed relevant units, Starbucks said that currently authorized products are only available in offline stores and Tmall flagship stores, and other channels are infringements. Interviewed lawyers stated that it is more costly to maintain legitimate rights and interests solely relying on the power of consumers. If intellectual property owners actively report complaints, it is easier for consumers to protect their rights. For supermarkets, "unauthorized selling of counterfeit products will be responsible for whoever sells them."

The comparison of true and false Starbucks reported by the media. Image source People's Daily Online

　　According to media reports, many supermarkets sold counterfeit instant coffee with anti-counterfeiting labels bearing the words "Guangzhou Baiyi", and the police seized a production den. Two Carrefour supermarkets in Beijing’s Chaoyang District and Dongcheng District, a BC import merchandise discount store on Guangheli Middle Street, and a community supermarket on Xidawang Road, Chaoyang District, are selling the same "Starbucks Instant Coffee" that was exposed by the media. , Each box contains five pieces, the price ranges from 32 yuan to 52 yuan.

In the Carrefour Fangzhuang store, the Starbucks cappuccino flavor product area is empty. Image source People's Daily Online

　　"Relying on the power of a single consumer to protect rights and interests is not small in actual operation." Qiu Baochang, a member of the Expert Committee of the China Consumers Association and a lawyer of Beijing Huijia Law Firm, said in an interview with People.com that if the brand right holder Starbucks first asks for supervision If the department reports and complains, it is easier for consumers to protect their rights. Whether it is a counterfeit Starbucks product, only the feedback of the brand right holder is the most convincing. It is difficult for consumers to use their own judgment and evidence to determine that the product is a counterfeit or imitation.